Media pack

Tell the eShepherd story.

Everything partners, press, and creators need to talk about eShepherd: logos, imagery, approved copy, brand colours, and the facts, all in one place.

Download the full pack Browse assets

One ZIP with logos, brand colours, and guidelines.

Last updated: 28 June 2026

The story, in one paragraph

Approved boilerplate. Copy the length you need.

eShepherd is GPS-enabled virtual fencing for cattle, built by Gallagher.

eShepherd is a solar-powered, GPS-enabled virtual fencing system for cattle, built by Gallagher. Farmers draw paddock boundaries in an app and a neckband guides each animal with an audio cue, moving the herd with no posts and no wire.

eShepherd is the GPS-enabled virtual fencing system from Gallagher, the family-owned animal-management company that has engineered farm fencing for 88 years. A solar-powered neckband holds and moves cattle using audio-first cues, so producers can subdivide paddocks, rotate grazing, and protect sensitive land from a phone, with no posts, no wire, and no daily musters.

Part of the eShepherd Farm Operating System™, it pairs the neckband with a web and mobile app for planning moves, monitoring animals, and reading the land, bringing Precision Livestock Management™ to extensive grazing.

Fast facts

Tap any figure to copy it.

Logos

Use the lockup with the most contrast against your background. Don’t recolour, stretch, rotate, or add effects.

  • The Gallagher Next “next” wordmark always stays Gallagher Orange (#FF8400). The GALLAGHER lettering can be black or white for contrast, never any other colour. Only swap to an alternate version if readability on an image requires it.
  • Never feature “next” without “Gallagher”, and don’t use Gallagher Next as an endorsement (“by” or “powered by”).
  • Don’t use any colour besides the primary brand colours, and don’t recolour, stretch, scale either word independently, rotate, outline, or add effects.
  • Keep clear space around the logo, at least half the height of the Gallagher logo. When co-branding, give both logos similar visual weight and let the Gallagher Next logo read first.
  • Don’t recreate or retype the wordmark, always use the supplied files.
Full brand guidelines

Brand colours

Tap a swatch to copy its HEX value.

White leads the palette, with White Smoke and grey in support and Gallagher Orange as a sparing accent (a 60/30/10 split). Black is reserved for type.

Typography

Two typefaces carry the brand.

Galaxie Polaris Headlines & body

Move the herd from your phone.

AaBbCcDd 0123456789

FK Grotesk Mono Eyebrows, tags & labels

VIRTUAL FENCING · BUILT BY GALLAGHER

AaBbCcDd 0123456789

Both are licensed typefaces for marketing use; approved partners can request the files. If Polaris isn’t available, Arial is the stand-in (avoid heavy weights). Use FK Grotesk Mono sparingly, for 2 to 5 word headlines, captions, or labels.

Imagery & video

Authentic, unstaged photography from working farms, shot in natural light across all conditions. High-resolution product and in-field shots; more is added as campaigns ship.

Approved descriptions

Drop these straight into articles, captions, and decks.

  • Product, one line

    eShepherd, GPS virtual fencing for cattle, built by Gallagher.

  • The neckband

    A solar-powered GPS neckband that holds and moves cattle with audio-first cues, no posts and no wire.

  • The app

    Plan moves, monitor animals, and read your land from web and mobile, the operating system for your farm.

Naming & trademarks

Write the brand as “eShepherd”: one word, lowercase e, capital S. It’s a Gallagher product, so “eShepherd by Gallagher” on first mention is ideal. The positioning marks eShepherd Farm Operating System™ and Precision Livestock Management™ carry the ™ on first mention only and stay in English in every language. Gallagher, Gallagher Next, Pasture, and Vision Weigh are brand names and also stay in English.

How we sound

Three voices carry the brand. Gallagher Next leans visionary, kept grounded with “mud on our boots”.

  • People-centric

    Speaks to real outcomes for farmers and their land. The voice behind everything we say.

  • Practical

    Plain, substantiated, and useful, for product, training, and how-to content.

  • Visionary

    Future-facing and category-leading, always supported by the people-centric and practical voices.

Spokespeople

Available for interviews and quotes, arrange through the media team.

  • Sarah Adams GM, Global Strategy & New Ventures, Gallagher

    Leads Gallagher’s strategy for the next generation of livestock and land technology, and the vision behind the eShepherd Farm Operating System.

Media enquiries

For interviews, high-resolution assets, product loans, or fact-checking, get in touch and we’ll come back quickly.

Email the media team

eShepherd.marketing@gallagher.com